DIGITAL MARKETING VS TRADITIONAL MARKETING
Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. There are two major types of markets depending on the quantity of good being sold, a retail market and a wholesale market.
A market has a more broader meaning in the modern world. in this modern world therefore, a market is a set of potential or even actual buyers for services or even goods.
Marketing is divided into two, the traditional marketing and digital marketing. In this article, we will discuss about these methods in details.
when we talk about traditional marketing, it is all about running promotional campaigns as well as publicity and advertising that has succeeded over time.
in the past, marketing was defined as the flow of goods from their points of production to their points of consumption. This is a product oriented definition of marketing. here the producer concentrate more on the product rather than on what the consumer wants.
traditional marketing techniques consist of placing newspaper advertisements, newsletter adverts, as well as placing billboards. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.
THE CALL FOR DIGITAL MARKETING
Since the technology is advancing in now-a-days, that demands the change in everything. Therefore, digital marketing is part of computerisation. Looking back, in the past 20 years, there was no phones, internet connection or even computers. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. Shortly after this, internet connection was introduced. Examples of the digital marketing includes the websites, social media networks, emails are the common.
So then what is digital marketing? It is an umbrella term referring to marketing goods and services online using emails, social media networks as well as websites. Online marketing or internet marketing is the other term used to refer to this kind of marketing.
Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing. why should we practice digital marketing.
the digital methods are more cost effective.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
Huge amounts of revenues can be earned by using this method.
Interaction with the target audience is possible making it to be of choice.
However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers.